What Is Merch? Meaning, Licensing, and How Brands Turn Pop Culture Into Products
What is merch? The word “merch” is short for merchandise. It refers to products created around a brand, character, artist, or entertainment franchise. In pop culture, merch includes clothing, accessories, and collectibles inspired by games, movies, anime, and other fan-favorite worlds. Today, much of the merch fans buy is licensed merch. This means the products…