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    The Retailer’s Guide to Anime Merchandise

    Sep 11, 2026Genefe NavilonNo category

    Everything you need to understand the anime merchandise category: who buys it, what sells, which licenses are worth watching, and how to build an anime range that works in mainstream retail. Written for EU and UK wholesale buyers. In this guide The Anime Market: Why Now Who Buys Anime Merch The 10 Licenses Worth Ranging…

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    What Is Merch? Meaning, Licensing, and How Brands Turn Pop Culture Into Products

    Mar 9, 2026Genefe NavilonLicensing

    What is merch? The word “merch” is short for merchandise. It refers to products created around a brand, character, artist, or entertainment franchise. In pop culture, merch includes clothing, accessories, and collectibles inspired by games, movies, anime, and other fan-favorite worlds. Today, much of the merch fans buy is licensed merch. This means the products…

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