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a girl wearing a Frieren t-shirt and a guy behind her wearing a Frieren hoodie, both styles by Difuzed

The Retailer’s Guide to Anime Merchandise

Sep 11, 2026Genefe NavilonNo category

Everything you need to understand the anime merchandise category: who buys it, what sells, which licenses are worth watching, and how to build an anime range that works in mainstream retail. Written for EU and UK wholesale buyers. In this guide The Anime Market: Why Now Who Buys Anime Merch The 10 Licenses Worth Ranging…

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Licensed character merch caps featuring Pokémon and pop culture characters displayed outdoors

What Is Merch? Meaning, Licensing, and How Brands Turn Pop Culture Into Products

Mar 9, 2026Genefe NavilonLicensing

What is merch? The word “merch” is short for merchandise. It refers to products created around a brand, character, artist, or entertainment franchise. In pop culture, merch includes clothing, accessories, and collectibles inspired by games, movies, anime, and other fan-favorite worlds. Today, much of the merch fans buy is licensed merch. This means the products…

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